When the Brookfield Institute for Innovation and Entrepreneurship (BII+E) was ready to launch themselves as leaders in research and influencers in policy in an innovation-driven economy, they asked our agency to develop a website that could speak to a global community. We performed extensive research into user experience and in-depth site analytics to create a fresh and functional website with a clean and editorial feel featuring illustration that allowed BII+E to establish themselves as a smart, youthful and energetic think-tank.